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everything you'd tell your clients... if you only had the time

Now available in an easy, bond-building book format

101 Essential Cat and Dog Health and Safety Tips
Get Your Books Now

Building Stronger Bonds With Clients Through Preventive Education

At Preventive Vet we believe that an educated client is an "A" client. We also believe that where a client gets their education matters. So, we're here to help you be the source. And we're here to help you do it as cost effectively as possible. Our discount for veterinary practices is 50% off MSRP, so just $4.98/book. Sell the books, give them to new clients for free, or both — the choice is yours.

Save time & money on your client education

PV Dog Health and Safety Tips

90-page, full color book

“My whole team was excited when we got our shipment of "101 Essential Tips!"  We're including them as a special gift for clients who purchase our Puppy Wellness Packages, and have gotten great feedback from clients. The book is very easy to read, and is full of great information. It includes everything I wish I could tell a new pet owner during their first appointment, if only I had the time to spend the whole day with them!”

Tanya ten Broeke, DVM

“101 Essential Tips” has been such a helpful addition to our puppy packs. This informative book packs so much knowledge into an easy to read format. New puppy parents are ripe for information and yet can’t always process all they are hearing, so giving them a book that they can browse at home allows them to take in the information at their own rate. I love having a resource written by an experienced emergency vet that says everything I want to say, and the little stories sprinkled throughout really bring the lessons home."

Kristin Sulis, DVM

 104-page, full color book

This book is the “What to expect while expecting” book for cat parents!  It accumulates all the practical stuff I have gathered over 20 years of practice that I wish I could teach my clients in a short annual exam. I love that it addresses not just medical but behavioral advice to make your life with your cat the best it can be.

Amie Balandovich, DVM

"One of my goals as a veterinary behaviorist is to provide education for pet owners about common problems such as inappropriate elimination or scratching, problems that may otherwise lead to surrender or euthanasia.  This book does a fantastic job of addressing these behavior patterns in a fun and entertaining way, and will go a long way toward keeping cats in their homes for many years to come!!!”

Chris Pachel, DVM, DACVB, CABC

The Importance of Client Education to Your Practice

The 2011 Bayer Veterinary Care & Usage study uncovered several concerning changes and problems within the veterinary profession. Chief among them was the decline in pet owner vet visits.

While there are multiple contributing factors, the lack of pet-owner perception of the value and benefits of veterinary visits plays a large role. Fortunately, client education can play a large role in helping to reverse the trend, as highlighted in this excerpt (emphasis added) and chart, both from an article in Veterinary Economics (May 01/11):

"On a positive note, survey participants indicated that education can make a difference in the care they provide their pets. A large percentage of dog and cat owners said they would take their pet to the veterinarian more often if they really believed the pet needed exams more often, if it would help their pet live longer, and if they knew they could prevent problems and expensive treatment later."

Reasons Clients Would Visit The Veterinarian More Often Chart_DVM360.png
Get 50% OFF Bulk Orders

Sample Dog Book Pages — Look Inside

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Sample Cat Book Pages—Look Inside

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How Veterinarians Are Using the Books

Puppy/Kitten Packs

Give your new puppy/kitten owners the wealth of information and awareness they need... and won't throw out!

Wellness Plans

Reward your clients for investing in their pet’s wellness… and your practice.

New Clients

Welcome and bond your new clients with a gift they'll appreciate... and talk about.

Prize Giveaways

Offer a unique and enticing prize for social media marketing campaigns, open houses, community events, and more.

Thank You Gifts

Show your appreciation to your VIP clients, those who refer friends and family, and other special clients.


Turn a profit. Sell the book to your clients and other local pet owners.


About the Author

Hi, I’m Jason Nicholas, a veterinarian based in Portland, Oregon. I’m the co-founder and Chief Medical Officer of Preventive Vet. I’m a 2004 honors graduate of The Royal Veterinary College in London, England and a 2007 graduate of the internship program at The Animal Medical Center in New York City. I created Preventive Vet in 2011 after seeing how difficult and time-consuming it can be to deliver all of the awareness and advice our clients truly need (and deserve) to best take care of their pets. Knowing how critical this information is both to patient care and practice growth, I knew that the profession needed a better—and easier—way, and that it needed to be both reliable and non-competitive. Everything we do here at Preventive Vet is about Helping Pets and Supporting Vets, and our 101 Essential Tips book (cat version coming soon) is a major piece of that mission. I hope you’ll bring it into your practice and see all that it can do for you. If you’ve got questions, feel free to reach out directly to me at DrJ(at)PreventiveVet(dot)com. I’m happy to chat and learn how we can help you.




To qualify for the veterinary discount (30% off and FREE SHIPPING), we just need to make sure you are an actual veterinary practice. Please complete and submit the short form below and we’ll get in touch to let you know your account details and discount code. Info we need to collect at this point: