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Our Leadership Team

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Anne Tomsic (with Beau)
Chief Executive Officer

I’ve been a content and brand strategist most of my career but nothing has been more gratifying than building Preventive Vet. We’re helping pet owners by providing them with a high quality, trusted resource for pet health and safety information.

There is so much pet-specific content online that isn't well-researched, or it's written by someone who's paid to pitch a product or boost the advertising on its site, and sometimes that information is just plain wrong or lacking in substance. This 'mis-information' or lack of information could mean life or death for your pet, or at the very least the difference between a quick visit to your vet or prolonged suffering for your cat or dog. We think that needs to stop. Our content is medically accurate, thoroughly vetted, and unbiased. We think you deserve that. Transparency and integrity are important to us.

More About Anne

  1. Prior to co-founding Preventive Vet, Anne was VP of Brand and Communication at Trupanion, and prior to that she owned her own corporate marketing agency

  2. Furry family members: Daisy, a 17-year old rescued toy poodle. Two Portuguese Water Dogs, Clover & Finnegan

  3. Formal Training & Education
    Bachelor's Degree (Radio & Television), Ryerson University, Canada

  4. Volunteer & Non-Profit Affiliations
    Mentor at Young Women Empowered
    Emeritus Board Member Nightwood Theatre

The stories we receive daily and comments on our site like, "Thank you for this article, if not for this my cat would probably be dead," help to confirm that we’re making a difference.

Over the last 20+ years of my career (ah!! who's counting?) I’ve built brands, created marketing content that helped sell millions of dollars in product and services but I’ve never helped “save a life” before. What we're accomplishing is very rewarding.

"Alone we can do so little; together we can do so much."
– Helen Keller

"Animals are such agreeable friends – they ask no questions;
they pass no criticisms."
– Mary Ann Evans

 

 

 

Jeff Poisson (with Daisy)Jeff-Daisy-Team.png
Vice President, Strategic Partnerships

For Preventive Vet to execute on its mission of helping you keep your pet safe and healthy we need partners. Our partners help us fund the programs and educational material that we bring to you, at no cost to you.

My contribution to our mission is to identify and nurture the relationships with these partners. In addition to Preventive Vet’s 101 Essential Tips book series, we provide veterinarian created and approved content creation services. Working with our partners, I help align our unique capabilities with their requirements.

More About Jeff

  • Furry family members: Daisy – the video star :), Clover & Finnegan, the Portuguese Water Dog duo

  • Formal Training & Education
    Bachelor of Mathematics (Hons), University of Waterloo, Canada

  • Trying really hard to be...or at least in his dreams
    ... on the Senior Golf Tour

  • Awards & Recognition
    FDA Commissioner's Special Citation Award - for bravery... no, really, for Structured Product Labeling. "Bravery" sounds more exciting though.

Prior to Preventive Vet, Jeff spent over 20 years in the technology industry. His experience spans large pharmaceutical, regulatory compliance, and labeling.

Off hours, my wife and I love biking with Daisy, our toy poodle (safely harnessed in her own bike-seat, lathered with pet-safe sunscreen, donning her sun "doggles"). For fun, we created this video of our adventures. I hope you enjoy it as much as Daisy enjoys our rides!